project: essay

“A Historical Apology for Abstract Art”

Essay | Cover, Layout, & Typesetting

Clement Greenberg Essay Booklet by Paul Nylander, cover

Although first published nearly eighty years ago, the writing of art critic Clement Greenberg are as poignant today as ever. Through his critical analysis of individual artists and indeed art itself, Greenberg shaped the late twentieth century’s view of “high” art.

This tight 32-page pamphlet stitched booklet format refreshes to Greenberg’s 1939 “Avant-Garde and Kitsch” and 1940 “Towards a Newer Laocoon.” Set magazine-style in two columns with pull quotes and end notes, it makes a tight, efficient use of limited space.

Written at a time where “post-modernism” was just beginning to emerge, I found these essays still applicable to the trend toward art with an agenda. Perhaps it is time to once again look at art as something to be admired, understood, viewed and, dare I say, enjoyed by the masses?

Clement Greenberg Essay Booklet by Paul Nylander, interior spread Clement Greenberg Essay Booklet by Paul Nylander, interior spread Clement Greenberg Essay Booklet by Paul Nylander, section opening

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Design is process of creative problem solving as applied to challenge of controlling how a user (i.e. a reader) interacts with their environment (i.e. the book). While Book Design isn’t writing, editing, or illustration, it affects the success of all three. It is part production minded, and part visual story-telling.

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I encourage you to step through my recent projects and learn for yourself how I have applied a design process to a variety of different challenges. Or jump back up to the overview.