Oversized Tri-fold Book Catalog

Marketing collateral can be a powerful addition to any publisher’s repertoire. But it must be used well, or it is just wasted money. To help promote Under a Cloven Sky and other Strive Publishing titles, founder Mary Taris tasked me to create an inexpensive catalog of her books, as well as books by other publishers that fit within the goals for her community activism: promoting black authors and books with black subjects.

This oversized trifold book catalog will attract reader interest! As an 11 x 17 inch vertical poster when opened, it folds down it is 5-2/3 x 11 (or 34p x 66p in printer pica units). And its large size certainly attracted attention when handed out at a Strive Gala.