You finished your book! It is an enviable accomplishment that gives you waves of excitement, pride, and satisfaction. Maybe even a sense of relief.

The next stage of a book’s creation, the design and production, should be just as rewarding and enjoyable.

But let’s face it: it’s not uncommon to feel a little worn out by the time you’ve completed your manuscript. As an author, you’ve gone through round after round of editing only to realize many more questions lie ahead of you. And as a self-publisher, you face even more decisions.

I can help.

Through my studio, Illustrada, I design covers and interior layouts, and typeset a wide variety of books. I also offer production assistance to help you navigate the complex world of self-publishing. I’m a small businessperson, just like you, and I understand the need to balance passion and pragmatism. But I’m also an artist, and I’m extremely dedicated to my craft. I have a keen eye for what will make your book stand out and get noticed—and ensure the design conveys your ideas and energy to the reader.

In short, I am here to guide and encourage you through this critical stage.

With Illustrada, you’ll enjoy an artist-to-artist collaboration that is invigorating and enjoyable. When you work with me, you are hiring an artisan with the creative and technical skills to design a book that stands out. You are a partner in the process.


Beautiful design does justice to a book’s words and imagery and reflects the pride you feel in your achievement. Your work becomes a lasting, permanent, and tangible testament for you and others. Your energy inspires and rallies people to help you in your journey.

You want a beautiful, professionally designed cover that lets your book introduce itself to potential buyers and provides a wonderful hint at what’s inside. It needs to be distinctive, attention-grabbing. But most of all, your cover needs to let your story speak—it needs to CONNECT.

While the cover pulls your reader in and connects with them, the interior design elevates the reader’s experience. Professional layout and typesetting showcase the real beauty of your book—the ideas, information, and emotion.
Working with Illustrada is smooth and efficient, and I can assure you that your project will come in on time and on budget. You’ll get a design that successfully links the craft of writing with the business of publishing.

In addition to providing exceptional designs for your cover and interior, I can help you through the next stage: getting your book into production. The world of self-publishing can be complex and confusing, but you don’t have to go it alone. I can guide you through the process, help you understand what needs to be done, and show you how to do it.

Let’s Collaborate

As we embark on the design process, I spend time getting to know you and understanding your book. I really listen to make sure I learn what truly matters to you, to be certain I understand the INTENT of your book. You provide input throughout the design process. I ensure your preferences are considered as I advocate for the integrity of your book.

Beyond that, I make sure I understand your goals for your book. I want you to succeed, in whatever way you define success. By understanding your goals, you get a more authentic result—a superior design that gives you confidence as you promote your work. This book will forever be a part of you, and the cover is the outward manifestation of that relationship. You will never regret putting in the effort to get it right.

Although each author defines success differently, publishing must blend your artistic ideals with the financial realities of business. I’ll help you understand the tradeoffs between production and design.

We work together to bring your dreams to life.

Because I care deeply about you and your book, I encourage questions and open communication. I am easy to work with, conscientious, and reliable. I have the expertise to guide you through the complexities of modern publishing. My industry experience and problem-solving skills help resolve any issues.

This was essentially my first effort at publishing a book. Paul is an experienced veteran. He tapped his expertise to make excellent suggestions, ask probing questions, and even took the initiative to make little adjustments. Each of these little things came together for a very satisfying end result.

David Koehler, Author/Publisher

When you work with Illustrada, you’ll get:

  • A beautiful book that reflects your vision
  • Meaningful involvement in the design of your book.
  • A collaborative design partnership
  • Guidance and encouragement
  • Outstanding professionalism

Are You Ready to Get Started?

Let’s start a conversation—I’d love to learn about your project!