Radiating Passion and Energy

The success of a book does not just depend on the words and the content. Or the editing. Or even the design.

It depends on the author’s ability to believe in their book and radiate that passion to potential readers.

However, the quality of the design strongly influences the end results. Great design gets noticed because it is audacious and demands attention. It enthralls and provokes. It is both intensely personal and universal. It enters the brain at light speed and is unforgettable. Like great writing, great design takes risks and has a point of view—and, because of that, it chances failure. It will not appeal to everyone.

Project Spotlight: Beauty in Plain Sight

How far are you willing to go to make a book just right?

In the two-volume photography collection “Beauty in Plain Sight,” author-publisher David PZ Wong and I would take a year to find out. These volumes present David’s collected works from both his darkroom days and after he rediscovered photography through the iPhone.

As a designer, I help the author—photographer in this case—bridge the divide between words and images. We work together to craft a cover that sets the tone and establishes a connection to the reader. In this project, David came to me with some strong ideas about what he wanted to see. As a photographer and book designer, I was able to help him understand the possibilities and create the best possible result. The technical hurdles made this a challenging project. Seeing the world through David’s eyes was fascinating, and made the project a pleasure.

I admit, I’m partial. But I think the results of our collaboration were spectacular!

Collaboration, Curiosity & Craft

When you work with Illustrada, you are hiring an artisan with the creative and technical skills to design a book that stands out and a strategic design partner who adds significant value. We’ll collaborate to create something unique and beautiful that reflects you and your vision.

I believe every book deserves a great design—one that delivers more than the reader expects. I put my heart into each project and work with you to craft a book that reflects your vision. As a small business owner myself, I also understand the challenges you face. In the end, the numbers need to add up. I provide a smooth, efficient process and will help you stay on schedule and on budget.

The World Is Better When We Share Ideas

I invite you to join me on a guided tour of my portfolio of selected works. I share a behind-the-scenes look at my design process, the challenges, and successes that make each project unique.

Filter Projects By:

Beauty in Plain Sight, a two-volume photobook challenged me: how far can we go to make the printing perfect? Read More

An interior redesign of Evergreen Authors makes this both a beautiful and highly useful book guiding authors to market their own books. Read More

A textbook for early education teachers, Transformational Coaching for Early Childhood Educators uses complex styles for reading simplicity. Read More

Exploring the power of quiet in this poetry compilation, Child of Dawn, Mother of Twilight. Read More

Why letterpress print Isolation with hand printed photogravure images? Because it feels good. Read More

Science-futurist or science fiction? Gardeners of the Universe considers what will become of the human race. Read More