Although first published over eighty years ago, the writing of art critic Clement Greenberg is as poignant today as ever. Through his critical analysis of individual artists and indeed art itself, Greenberg shaped the late twentieth century’s view of “high” art.
This compact 32-page pamphlet, in a stitched booklet format, refreshes Greenberg’s 1939 “Avant-Garde and Kitsch” and 1940 “Towards a Newer Laocoon.” Set in magazine-style with two columns, featuring pull quotes and endnotes, it makes a tight and efficient use of limited space.
High-brow philosophy, or not, to actually create the booklet, required a far more pragmatic view. As a self-produced project, I sized the page to work well on stock 8-1/2 x 14 paper (fortunately, short-grain). The cover was printed with an inkjet printer on grey cover stock.
For the interior, I needed to create an imposition of the pages: a rearrangement to booklet ordering so when printed (in duplex), stacked and folded together, the page ordering ended up correct.
A fun little twist to creating a book critical of abstract art.
