Rookie Mistakes, Part 3: Illustrated and Large-Format Interiors

A close look at visual associations on a sample book.

In the third part: I look at books where image and layout play at least as much importance as the textual content—picture books, illustrated stories, and other large-format books, including children’s illustrated books, coffee table and art books, and layout-heavy large-format nonfiction.

Rookie Mistakes, Part 2: Implementation Issues in Interior Typesetting

A closeup look at an especially long caption

Second up: I continue from Part 1, looking at books that are primarily text in small formats—novels, memoirs, general nonfiction—where typography is the design, but implementation falls flat. For each issue area, I’ll include the percentage of books where I saw room for improvement.

Rookie Mistakes, Part 1: Interior typesetting structural issues

A close-up look at indent alignment, punctuation versus letters.

Good design isn’t just about adding bling or making things “pretty”—it’s about making it easy to read your book, easy to navigate, and comfortable to spend time with. Examining the 2025 Midwest Book Award finalists showed six recurring structural design problems.

Design and indie publishing perspectives from Illustrada Design

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