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Design

end view of a messy pile of paper

Does Paper Weight Really Matter?

One of the more perplexing questions to answer in preparing a book for production is what paper to use. Here I walk through the numbers, and explain my recommendations. Read More

Categories:
  • Business,
  • Design,
  • Production
Tags:
  • basis-weight

Good Typesetting: Evergreen Author, Before and After

The hallmark of good book typography is an even “color,” or broad tonality, across the page. Here is a before and after example of book typesetting. Read More

Categories:
  • Design,
  • Typography
Tags:
  • color,
  • contrast,
  • font,
  • leading
"Hello" mosaic tile photo by Tim Mossholder

Beware Font Licenses

Understanding the limitations to font licenses can save headaches down the road, for publishers and designers alike. Read More

Categories:
  • Design
Tags:
  • font

What Color Black? Understanding Rich Black

What color black do you want? Understanding rich blacks in a real world comparison. Read More

Categories:
  • Design,
  • Production
Tags:
  • CMYK,
  • RGB
Closeup view of red proofreader markup on a document.

Electronic Markup via PDF comments

When used properly, digital commenting tools are faster, more traceable, and more accurate . . . if somewhat less flexible than their handwritten brethren. Read More

Categories:
  • Design,
  • Production
Tags:
  • Markup,
  • PDF,
  • Proofreading

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